“If I had very little marketing budget, I would spend on PR” – Arun Tadaka

Media planning helps you determine which media to use–be it television programs, newspapers, bus-stop posters, in-store displays, banner ads on the Web. It also tells you when and where to use media in order to reach your desired audience. Simply put, media planning refers to the process of selecting media time and space to disseminate advertising messages in order to accomplish marketing objectives. For example, media planners are involved in the negotiation and placement.